61 Roofing SEO Keywords With Buying Intent

Not all the roofing keywords are equal. 

To uncover what truly drives leads, we analyzed the SEO keywords of Matthews Roofing, a company dominating Chicago’s roofing search results and getting around 34,000 visitors from Google.

Their top keywords, like “roofing in Chicago” and “Chicago roofing company” are helping them to generate high-quality traffic & leads that are ready to buy their services. 

So, let’s talk about the keywords you should target for your roofing business. 

Let’s take an example: matthewsroofing.com.

They’re ranking in the number one spot for several roofing-related keywords in Chicago, and the data clearly shows how valuable those rankings can be.

If you analyze their highest traffic-driving keywords, you’ll notice a pattern. 

Most of these keywords follow a similar structure: 

“Roofing” + “Chicago” + variations like “contractor,” “company,” “commercial,” or even their brand name, “Matthews.”

This clustering strategy around core terms and their variations makes it easier to dominate a niche market.

Here are some of the top-performing keywords for matthewsroofing.com, along with their search volume, position, and estimated monthly traffic they’re getting:

This data highlights just how much potential lies in targeting high-intent, location-specific keywords.

For example, “roofing in chicago” alone brings in an estimated 4,876 visits a month. 

And because these users are already searching with specific terms like “roofing company” or “contractors in Chicago,” the likelihood of them converting into leads or customers is significantly higher.

What’s also interesting is how these keywords overlap. 

Variations like “roofing chicago il” and “roofing companies chicago il” target the same audience with slight wording differences but still manage to capture meaningful traffic.

For roofing companies, the goal is to target buying-intent keywords — the ones people use when they’re ready to hire a roofer, not just gathering information.

For example, someone searching for “roofers in [City]” or “best roofing company near me” is likely ready to make a decision. 

In contrast, searches like “roofing materials comparison” might indicate they’re still in the research phase. This list focuses on the first kind — high-intent keywords for roofers that bring you real leads.

Below is a list of 61 buying-intent roofing keywords. These are generic templates that you can customize by swapping in the name of a city, neighborhood, or roofing company to fit your target market.

1. Roofers in [City]
2. Roofing in [City]
3. Best roofers near me
4. Roofing company in [City]
5. [City] roofing companies
6. Roof repair in [City]
7. Roofing contractors in [City]
8. Commercial roofing [City]
9. Residential roofing [City]
10. Best roofing company [City]
11. Roof replacement [City]
12. Flat roof repair [City]
13. Emergency roof repair [City]
14. Local roofers in [City]
15. Affordable roofing in [City]
16. Roof leak repair [City]
17. Roof installation [City]
18. Metal roofing [City]
19. Flat roofing contractors [City]
20. Residential roofers in [City]
21. Commercial roofing contractors [City]
22. Best roof repair near me
23. Tile roof repair [City]
24. Roofing services in [City]
25. Roof inspection [City]
26. [City] roof replacement company
27. Best roof repair company in [City]
28. Roofing repair near me
29. New roof installation [City]
30. Local roofing services in [City]
31. Roofing solutions [City]
32. Shingle repair [City]
33. Roofing experts in [City]
34. Reliable roofers near me
35. Commercial roofers in [City]
36. Residential roofing contractors [City]
37. Roof repair specialists [City]
38. 24/7 roof repair [City]
39. Local roofing contractors near me
40. Roofing near me
41. Trusted roofers [City]
42. Flat roof replacement [City]
43. Roof repairs near me
44. Certified roofers [City]
45. Roofing estimates [City]
46. Affordable roof repair [City]
47. [City] roof installation experts
48. Flat roofing repair near me
49. Best flat roofers in [City]
50. New roof replacement [City]
51. Experienced roofing contractors in [City]
52. [City] residential roofers
53. Reliable commercial roofing [City]
54. Local emergency roofers in [City]
55. Affordable shingle repair [City]
56. Professional roofers near me
57. Flat roof installation [City]
58. Top roofing services [City]
59. Roof maintenance experts [City]
60. Fast roofing services [City]
61. Experienced roof repair specialists [City]

With this list, you’ll have a strong foundation for targeting potential customers. Whether you’re running ads, optimizing your website, or creating content, these keywords ensure you’re speaking to people who are ready to invest in your roofing services.